{"id":3324,"date":"2024-10-22T23:44:00","date_gmt":"2024-10-23T03:44:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3324"},"modified":"2024-10-22T23:44:00","modified_gmt":"2024-10-23T03:44:00","slug":"message-in-a-bottle-how-spirits-brands-can-maintain-luxury-in-an-age-of-sustainability","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3324","title":{"rendered":"Message In a Bottle: How Spirits Brands Can Maintain Luxury In an Age of Sustainability"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>You wouldn\u2019t put a crisp packet on a shelf at home. But a beautiful spirits bottle is something consumers want to enjoy and cherish, display on their bar cart or mantelpiece, or perhaps gift.\u00a0<\/p>\n<p>Either way, whether it\u2019s a $30, $300, or $3,000 liquid, a premium whisky or a craft gin, a spirit is always a considered purchase\u2014a luxury rather than a necessity\u2014and the structural design must reflect that by offering not just a vessel but an experience.\u00a0<\/p>\n<p>But how does this call for elevated experiences align with the sector\u2019s ambitions to reduce its environmental footprint? The global beverage industry is\u00a0<a target=\"_blank\" href=\"https:\/\/www.edie.net\/report-beverage-industry-off-track-to-meet-net-zero-targets\/\" rel=\"noreferrer noopener\">behind<\/a>\u00a0on its goals to cut greenhouse gas emissions by 2030 and 2050. Shifts towards using recycled glass and lightweighting bottles are a critical step towards sustainability targets, but do they compromise the sense of occasion and nod to premiumisation created by thoughtfully crafted, ownable bottle design?<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/message-in-a-bottle-how-spirits-brands-can-maintain-luxury-in-an-age-of-sustainability\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You wouldn\u2019t put a crisp packet on a shelf at home. But a beautiful spirits bottle is something consumers want to enjoy and cherish, display on their bar cart or mantelpiece, or perhaps gift.\u00a0 Either way, whether it\u2019s a $30, $300, or $3,000 liquid, a premium whisky or a craft gin, a spirit is always [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3324"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/3325"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}