{"id":3344,"date":"2024-10-23T12:49:06","date_gmt":"2024-10-23T16:49:06","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3344"},"modified":"2024-10-23T12:49:06","modified_gmt":"2024-10-23T16:49:06","slug":"theres-nothing-high-fashion-about-wearing-a-kate-spade-mms-clutch","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3344","title":{"rendered":"There\u2019s Nothing High Fashion About Wearing A Kate Spade M&M\u2019s Clutch"},"content":{"rendered":"


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Brand collaborations walk so PR headlines can sprint. Sure, they\u2019re a way for brands to maintain relevancy and capture new demographics. Sometimes, the partnerships make sense (think Hotel Tango and Swiss Miss<\/a>), while other times, I\u2019m left with my eyes eternally rolled into the deepest crevices of my skull. Think tubes of Burt\u2019s Bees x Hidden Valley<\/a>chapstick\u2014no one asked for this<\/em>.\u00a0<\/p>\n

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Beyond edible product alliances, we\u2019ve also seen a tremendous uptick in accessory-based collaborations, specifically food as a handbag. Nik Bentel is known for its Barilla Pasta bags<\/a> and the Absolut Espresso Martini bag<\/a>. We\u2019ve also seen the Balenciaga spicy chili bag, <\/a>which retails for almost two grand. Anya Brands did a Coco Pops tote<\/a> and a Kikkoman bucket bag<\/a>. Tal Maslavi has a strawberry cake bag<\/a>. Coach has a banana bag. <\/a>Lisa Says Gah has a tomato tote<\/a>.\u00a0<\/p>\n<\/div>\n


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Brand collaborations walk so PR headlines can sprint. Sure, they\u2019re a way for brands to maintain relevancy and capture new demographics. Sometimes, the partnerships make sense (think Hotel Tango and Swiss Miss), while other times, I\u2019m left with my eyes eternally rolled into the deepest crevices of my skull. Think tubes of Burt\u2019s Bees x […]<\/p>\n","protected":false},"author":5,"featured_media":3345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3344"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/3345"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}