{"id":3354,"date":"2024-10-23T23:00:00","date_gmt":"2024-10-24T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3354"},"modified":"2024-10-23T23:00:00","modified_gmt":"2024-10-24T03:00:00","slug":"striking-design-ignites-amante-1530s-bottle-inspired-matchbook-magic","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3354","title":{"rendered":"Striking Design Ignites Amante 1530\u2019s Bottle-Inspired Matchbook Magic"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p> <a href=\"https:\/\/www.instagram.com\/thematchgroup\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Match Group<\/a>\u2019s design for Amante 1530 cleverly transforms a traditional matchbook into a playful and memorable brand statement by shaping each matchstick to resemble the brand\u2019s bottle. This highly distinctive approach not only reinforces brand recognition but also evokes a sense of novelty, aligning with the product\u2019s message of \u201ca celebration of lovers and friends.\u201d This is an extremely clever way for a brand to build its brand world outside of the traditional, especially as we approach the holiday season.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><\/figure>\n<\/figure>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/striking-design-ignites-amante-1530s-bottle-inspired-matchbook-magic\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Match Group\u2019s design for Amante 1530 cleverly transforms a traditional matchbook into a playful and memorable brand statement by shaping each matchstick to resemble the brand\u2019s bottle. This highly distinctive approach not only reinforces brand recognition but also evokes a sense of novelty, aligning with the product\u2019s message of \u201ca celebration of lovers and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3354"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/3355"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}