{"id":3370,"date":"2024-10-24T11:47:59","date_gmt":"2024-10-24T15:47:59","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3370"},"modified":"2024-10-24T11:47:59","modified_gmt":"2024-10-24T15:47:59","slug":"compass-box-whisky-keeps-it-interesting-and-bucks-tradition","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3370","title":{"rendered":"Compass Box Whisky Keeps It \u2018Interesting\u2019 and Bucks Tradition"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>When you think about the Balvenies and Lagavulins of the world, or maybe the Laphroaigs or the GLENS\u2014\u2019fiddich, \u2018livett, scotia, \u2018dronach, and \u2018morangie, naturally\u2014these aren\u2019t brands that have to wow you while you\u2019re perusing Scotch and whiskey at your local bottle shop. They need to communicate things like provenance and heritage, all of that old-world stuff that typically reads SCOTCH and leather armchairs. Think lots and lots of little type, barely legible, minus the oversized number on every bottle denoting how long it was aged.<\/p>\n<p>And in many ways, those brands can get away with this. They may have a beautiful bottle silhouette here and there, but for the most part, they don\u2019t have to worry about those things when they\u2019re making an appeal to hardcore whisky fans and the\u00a0<a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=frbsZ8TGsX8\" rel=\"noreferrer noopener\">Ron Swanson\u2019s<\/a>\u00a0of the world.\u00a0<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><img data-blink-src=\"https:\/\/ucarecdn.com\/9ef11ea2-e17f-44dd-bd4b-73c4cb32c5b4\/\" alt=\"\" class=\"wp-image-386387\"\/><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/compass-box-whisky-keeps-it-interesting-and-bucks-tradition\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you think about the Balvenies and Lagavulins of the world, or maybe the Laphroaigs or the GLENS\u2014\u2019fiddich, \u2018livett, scotia, \u2018dronach, and \u2018morangie, naturally\u2014these aren\u2019t brands that have to wow you while you\u2019re perusing Scotch and whiskey at your local bottle shop. They need to communicate things like provenance and heritage, all of that old-world [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3370","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3370"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3370\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}