{"id":342,"date":"2024-05-30T08:11:45","date_gmt":"2024-05-30T12:11:45","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=342"},"modified":"2024-05-30T08:11:45","modified_gmt":"2024-05-30T12:11:45","slug":"pepsico-europe-embraces-circular-packaging-for-snacks","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=342","title":{"rendered":"PepsiCo Europe Embraces Circular Packaging for Snacks"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-module=\"content\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">PepsiCo Europe is teaming up with <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"http:\/\/www.green-dot.com\" rel=\"noopener\">GreenDot Group<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> to recycle plastic waste back into materials that can be used for PepsiCo\u2019s snack packaging. The collaboration will aid in scaling GreenDot\u2019s recycling capabilities, including advanced (aka chemical) recycling.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The partners have not disclosed the amount or form of PepsiCo Europe\u2019s \u201cinvestment support\u201d for GreenDot.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Founded in Germany in 1990, GreenDot is an extended producer responsibility (EPR) management and circular-plastic recycling provider that produces high-quality recyclates, including from hard-to-recycle\u00a0waste streams.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">\u201cThis agreement is an important milestone for the industry. It further paves the way towards a circular economy of plastic packaging, with the support of a new type of long-term collaboration between key players of the value chain,\u201d said Laurent Auguste, CEO of GreenDot, in a prepared statement.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The collaboration aligns with PepsiCo\u2019s goal to increase recycled content in its packaging and reduce its corporate carbon footprint. \u201cGreenDot will invest in developing plastic packaging-to-packaging recycling capacities, including advanced recycling of polyolefins, providing needed solutions at scale for the food industry,\u201d Auguste said.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">GreenDot is currently expanding its German sorting\/recycling capabilities and developing sorting\/recycling assets in Austria and Italy. It is also building a network of mechanical and chemical recycling plants in Europe to supply brands and converters with circular polymers.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The timing of the collaboration, and its focus on flexible packaging materials, are both noteworthy. Flexible packaging across product categories, but especially for food, does not typically include recycled content.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">However, through the Ellen MacArthur Global Commitment, <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.packagingdigest.com\/sustainability\/pepsico-sets-aggressive-packaging-sustainability-goals-with-pep-\" rel=\"noopener\">PepsiCo has vowed<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> to design 100% of its packaging to be recyclable, compostable, or reusable by 2025. That\u2019s a serious challenge for snack brands, as snacks are typically packaged in hard-to-recycle multilayer flexible materials.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The collaboration with GreenDot is also in line with PepsiCo Europe\u2019s goal to eliminate virgin fossil-based plastic in all its crisp and chip bags by 2030.<\/span><\/p>\n<h2 class=\"ContentText ContentText_variant_h2 ContentText_align_left\" data-testid=\"content-text\" id=\"Sunbites\u2019 50%-recycled packaging.\" style=\"scroll-margin-top:10rem;scroll-snap-margin-top:10rem\"><span class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_bold\">Sunbites\u2019 50%-recycled packaging.<\/span><\/h2>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">News of the collaboration complements the March 2024 announcement of PepsiCo Europe\u2019s work with GreenDot to develop premium-quality, 50%-recycled flexible packaging for Sunbites crisps.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The new Sunbites packaging rolled out in the United Kingdom and Ireland in late 2023, and PepsiCo Europe plans to launch it in more countries, shortly.<\/span><\/p>\n<div><\/p>\n<p class=\"ContentImage-Link\">PepsiCo-Europe<\/p>\n<\/div>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The new Sunbites packaging is made from food-grade film, which is in turn made from virgin-quality recycled polypropylene resin produced using pyrolysis oil derived from the chemical recycling of plastic waste. GreenDot ensured the supply of post-consumer plastic packaging waste for the project.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The other supply chain partners collaborating on the Sunbites initiative include resin producer <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.ineos.com\/businesses\/ineos-olefins-polymers-europe\/\" rel=\"noopener\">INEOS Olefins &amp; Polymers Europe<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">, film converter <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.irplast.com\/\" rel=\"noopener\">IRPLAST<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">, and flexible-packaging manufacturer <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.amcor.com\/\" rel=\"noopener\">Amcor<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The recycled content in the Sunbites packaging is allocated using the <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.iscc-system.org\/news\/mass-balance-explained\/\" rel=\"noopener\">mass balance<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"> approach, with ISCC Plus certification from <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.iscc-system.org\/certification\/chain-of-custody\/mass-balance\/\" rel=\"noopener\">International Sustainability &amp; Carbon Certification (ISCC)<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">ISCC certifies nonconventional feedstocks, recycling processes, and chain-of-custody options based on its ISCC Plus standards.<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingdigest.com\/sustainability\/pepsico-europe-embraces-circular-packaging-for-snacks\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PepsiCo Europe is teaming up with GreenDot Group to recycle plastic waste back into materials that can be used for PepsiCo\u2019s snack packaging. The collaboration will aid in scaling GreenDot\u2019s recycling capabilities, including advanced (aka chemical) recycling. The partners have not disclosed the amount or form of PepsiCo Europe\u2019s \u201cinvestment support\u201d for GreenDot. Founded in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=342"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/342\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/343"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}