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Wonderful\u00ae Pistachios<\/a>, America\u2019s #1 Nut\u00ae, is rolling out updated packaging on its In-Shell and No Shells varieties that is bigger, bolder, and emphasizes the brand\u2019s commitment to quality, fun, and health.\u00a0<\/p>\n The updates to Wonderful Pistachios iconic bags started rolling out in Q4 2024 for In-Shell products and will begin in Q1 2025 for No Shells varieties. The word \u201cWonderful\u201d is now larger, ensuring that premium quality shines through on every shelf, and all bags will include a \u201cGet Crackin\u2019\u201d callout that reminds consumers of the joy that comes with eating pistachios.\u00a0<\/p>\n \u201cOur revitalized packaging puts the brand front and center like never before,\u201d said Diana Salsa, vice president of marketing at Wonderful Pistachios. \u201cThe updated packaging not only highlights our commitment to quality and health but also celebrates the unique snacking experience that only Wonderful Pistachios can provide.\u201d \u00a0<\/p>\n The updated In-Shell packaging design showcases the Wonderful Pistachios brand logo more prominently, while the addition of a new \u201cProtein Power\u201d logo reinforces the health benefits of pistachios. A new QR code<\/a> on each bag provides easy access to more information, ensuring consumers can stay up to date with Wonderful Pistachios products.\u00a0<\/p>\n In addition, Wonderful Pistachios In-Shell No Salt and Lightly Salted varieties are getting a fresh new look to align with the color palette of the No Shells line, providing a cohesive experience for consumers. \u201cNo Salt\u201d will now be called \u201cUnsalted\u201d and will incorporate white in the packaging design, while Lightly Salted bags will transition from a pale yellow to a calming blue and match its No Shells counterpart of the same variety. \u00a0<\/p>\n The packaging design for Wonderful Pistachios No Shells will also be refreshed in 2025. The \u201cWonderful\u201d logo on the front of No Shells packaging will be featured in black instead of white to stand out better on-shelf. A \u201cGet Crackin\u2019\u201d message will be added to the back of every bag, maintaining consistency with the In-Shell line and reminding consumers that the fun of pistachios doesn\u2019t stop when the shells are gone.\u00a0<\/p>\n<\/div>\n