{"id":3493,"date":"2024-10-30T04:02:38","date_gmt":"2024-10-30T08:02:38","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3493"},"modified":"2024-10-30T04:02:38","modified_gmt":"2024-10-30T08:02:38","slug":"google-pursues-plastic-free-packaging-with-open-source-strategy","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3493","title":{"rendered":"Google pursues plastic-free packaging with open-source strategy"},"content":{"rendered":"


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With its goal of achieving net-zero carbon by 2030, Google continues to invest in research and consumer-centric design that prioritises accessibility and recycling \/ Credit: Satheesh Sankaran via Shutterstock<\/figcaption><\/figure>\n<\/p><\/div>\n

In recent years, Google has taken substantial steps toward achieving plastic-free packaging for its consumer electronics, following its initial commitment in 2020.<\/p>\n

The goal, which seemed challenging at the outset, led to the launch of the Pixel 8 in 2023, boasting entirely plastic-free packaging. This shift is part of Google\u2019s broader sustainability efforts, not just within the company but across the technology industry.<\/p>\n

By adopting an open-source approach, Google has chosen to share its packaging innovations with the industry, setting it apart from competitors that have traditionally maintained proprietary processes for similar advancements.<\/p>\n

Google hopes this collaborative stance will foster widespread adoption of sustainable practices, benefiting both companies and the environment.<\/p>\n

Innovation and knowledge sharing<\/h2>\n

Under the guidance of Miguel Arevalo, Google\u2019s head of packaging innovation, the company has developed lighter, fibre-based packaging solutions that minimise environmental impact during shipping.<\/p>\n

Arevalo\u2019s background in packaging innovation, which includes a tenure at Procter & Gamble, has proven instrumental in these developments.<\/p>\n

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