{"id":356,"date":"2024-05-22T17:40:11","date_gmt":"2024-05-22T21:40:11","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=356"},"modified":"2024-05-22T17:40:11","modified_gmt":"2024-05-22T21:40:11","slug":"food-packaging-says-color-me-delicious","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=356","title":{"rendered":"Food Packaging Says \u2018Color Me Delicious\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div data-module=\"content\">\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">The psychology of color plays an important role in food packaging design: Colors subliminally work on human emotions and perceptions, influencing consumers\u2019 response to products.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Warm colors, like red and orange, spark urgency, driving a desire for immediate satisfaction in shoppers. On the other hand, cool colors like blue and green are associated with health and freshness.<\/span><\/p>\n<p class=\"ContentParagraph ContentParagraph_align_left\" data-testid=\"content-paragraph\"><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">Additionally, \u201ccolors can trick your taste buds,\u201d according to <\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\"><a class=\"ContentText-BodyTextChunk ContentText-BodyTextChunk_link\" target=\"_blank\" href=\"https:\/\/www.youtube.com\/shorts\/bbw9R5ZsnvY\" rel=\"noopener\">this short video<\/a><\/span><span class=\"ContentText ContentText_variant_bodyNormal\" data-testid=\"content-text\">. For example, a red package makes a drink taste sweeter, whereas blue package graphics make the product seem more refreshing. Thus, color is a \u201csilent influencer\u201d guiding both appetite and purchasing.<\/span><\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingdigest.com\/food-packaging\/food-packaging-says-color-me-delicious-\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The psychology of color plays an important role in food packaging design: Colors subliminally work on human emotions and perceptions, influencing consumers\u2019 response to products. Warm colors, like red and orange, spark urgency, driving a desire for immediate satisfaction in shoppers. On the other hand, cool colors like blue and green are associated with health [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=356"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/357"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}