customize an augmented reality (AR) experience for sports fans. The experiences are across several sports: baseball, football, car racing, and more.<\/span><\/p>\nThe brand created these collector bottles following the recent release of three new products:<\/span><\/p>\n1. BodyArmor Zero Sugar, which features 100% real ingredients and zero sugar, carbs, artificial sweeteners, flavors, or dyes;<\/span><\/p>\n2. BodyArmor Flash I.V., a ready-to-drink rapid rehydration beverage;<\/span><\/p>\n3. And Flash I.V. Hydration Boosters, the brand\u2019s first foray into the single-serve powder stick form.\u00a0<\/span><\/p>\nAthletes being featured on collectable bottles include:<\/span><\/p>\n\u2022 Record-breaking right fielder Ronald Acu\u00f1a Jr. from Major League Baseball (MLB);<\/span><\/p>\n\u2022 National Football League (NFL) superstars<\/span> <\/span><\/span>Joe Burrow, Christian McCaffrey, Bryce Young, CeeDee Lamb;<\/span><\/p>\n\u2022 NASCAR champion Ryan Blaney;<\/span><\/p>\n\u2022 And internet sensation<\/span> <\/span><\/span>Dude Perfect,<\/span> <\/span><\/span>known for thrilling their 90-million-plus fans daily via YouTube, Instagram, and TikTok by completing seemingly impossible trick shots.<\/span><\/p>\nExamples of some of the tailored AR experiences are:<\/span><\/p>\nRyan Blaney\u2019s bottle allows consumers to participate in a virtual pit stop experience;<\/span><\/p>\nRonald Acu\u00f1a Jr.’s bottle puts fans in a virtual home run derby;<\/span><\/p>\nThe NFL bottles allow fans to participate in a digital combine where they can show off quarterback passes, route running, strength tests, and more;<\/span><\/p>\nAnd in the Dude Perfect game, players try to last as long as possible by bouncing a ball off of obstacles and aiming them at subsequent targets.\u00a0<\/span><\/p>\nStaggered releases planned of more products.<\/h2>\n
The collector bottles will be released in stages throughout the summer. Three packages (and flavors) are available now: Ryan Blaney (Strawberry Banana), Vlad Guerrero Jr. (Fruit Punch), and Ronald Acu\u00f1a Jr. (Fruit Punch). Launch the slideshow to see the first three released products with their athletes.<\/span><\/p>\nOthers will drop on these key dates:<\/span><\/p>\nMay 28, timed for the Summer Olympics: Soccer sensation Alex Morgan (SportWater).<\/span><\/p>\nJuly 15, leading into back-to-school season: American sports and comedy group Dude Perfect (Perfect Pop).<\/span><\/p>\nAugust 1, when NFL preseason begins: Joe Burrow (Orange Mango), CeeDee Lamb (Strawberry Banana), Bryce Young (Blue Raspberry), and Christian McCaffrey (Fruit Punch), all from the NFL.<\/span><\/p>\nLaunch the slideshow to see the first three released products with their athletes.<\/span><\/span><\/p>\n<\/div>\n
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Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"New limited-edition collector bottles for BodyArmor Sports Drink customize an augmented reality (AR) experience for sports fans. The experiences are across several sports: baseball, football, car racing, and more. The brand created these collector bottles following the recent release of three new products: 1. BodyArmor Zero Sugar, which features 100% real ingredients and zero sugar, […]<\/p>\n","protected":false},"author":5,"featured_media":359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=358"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/358\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/359"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}