{"id":3581,"date":"2024-11-04T08:43:24","date_gmt":"2024-11-04T13:43:24","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3581"},"modified":"2024-11-04T08:43:24","modified_gmt":"2024-11-04T13:43:24","slug":"forget-celebrity-tequila-midi-shows-us-what-the-category-has-been-missing","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3581","title":{"rendered":"Forget Celebrity Tequila: Midi Shows Us What The Category Has Been Missing"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>There are plenty of celebrity tequila brands, but who said the spirit couldn\u2019t have more personality on the packaging itself? <\/p>\n<p>Midi\u2019s premium tequila packaging, designed by <a href=\"https:\/\/www.caserne.com\">Caserne<\/a>, captures the brand\u2019s spontaneous character with a quirky, custom logotype that stands out in bold, gilded detail. The bottle\u2019s circular top, inspired by the sun at its peak, reinforces the brand\u2019s mission to make tequila a slow-sipping, enjoyable experience from noon to midnight. This design introduces a fresh, upscale approach to tequila, encouraging consumers to slow down and savor each sip.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/forget-celebrity-tequila-midi-shows-us-what-the-category-has-been-missing\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are plenty of celebrity tequila brands, but who said the spirit couldn\u2019t have more personality on the packaging itself? Midi\u2019s premium tequila packaging, designed by Caserne, captures the brand\u2019s spontaneous character with a quirky, custom logotype that stands out in bold, gilded detail. The bottle\u2019s circular top, inspired by the sun at its peak, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3581"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/3582"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}