{"id":3589,"date":"2024-11-04T13:20:17","date_gmt":"2024-11-04T18:20:17","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3589"},"modified":"2024-11-04T13:20:17","modified_gmt":"2024-11-04T18:20:17","slug":"theres-always-been-presidential-campaign-merch-heres-why-2024-is-different","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3589","title":{"rendered":"There\u2019s Always Been Presidential Campaign Merch; Here\u2019s Why 2024 Is Different"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Political candidates aren\u2019t commercial products like Coca-Cola or Pepsi, but campaigns borrow many of the same principles, tactics, and strategies used to sell widgets to millions of Americans.<\/p>\n<p>Since Republican Donald Trump entered politics, the influence of marketing and branding has only become more prominent. While political swag has always existed, some have become icons of merchandising and branding, like Dwight Eisenhower\u2019s \u201cI Like Ike\u201d\u00a0buttons. Many support a candidate by getting a commemorative mug, and that\u00a0<a target=\"_blank\" href=\"https:\/\/www.si.edu\/object\/commemorative-mug-thomas-jefferson-1801:nmah_1199204\" rel=\"noreferrer noopener\">bit<\/a>\u00a0of presidential merch goes as far back as 1801 with US President Thomas Jefferson.<\/p>\n<p>Jefferson\u2019s supporters even had\u00a0<a target=\"_blank\" href=\"https:\/\/www.si.edu\/object\/jefferson-banner%3Anmah_529033\" rel=\"noreferrer noopener\">banners<\/a>. While Jefferson\u2019s flags may have lacked the puerile humor of \u201cLet\u2019s Go Brandon,\u201d\u00a0they did feature some trash talk against rival John Adams, albeit with a far more polite \u201cAdams is no more.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/theres-always-been-presidential-campaign-merch-heres-why-2024-is-different\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Political candidates aren\u2019t commercial products like Coca-Cola or Pepsi, but campaigns borrow many of the same principles, tactics, and strategies used to sell widgets to millions of Americans. Since Republican Donald Trump entered politics, the influence of marketing and branding has only become more prominent. While political swag has always existed, some have become icons [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3590,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3589","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3589"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/3590"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}