{"id":3599,"date":"2024-11-05T03:58:35","date_gmt":"2024-11-05T08:58:35","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3599"},"modified":"2024-11-05T03:58:35","modified_gmt":"2024-11-05T08:58:35","slug":"n-brown-to-launch-dissolvable-packaging-to-reduce-plastic-waste","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3599","title":{"rendered":"N Brown to launch dissolvable packaging to reduce plastic waste"},"content":{"rendered":"


\n<\/p>\n

\n
\n
\n \n <\/picture>
The solution is set to be rolled out in the coming months. Credit: Tupungato via Shutterstock. <\/figcaption><\/figure>\n<\/p><\/div>\n

UK online retailer N Brown<\/a>, owner of the JD Williams, Jacamo, and Simply Be brands, has revealed plans to introduce dissolvable packaging as it aims to reduce plastic waste.\u00a0<\/p>\n

Starting this month, the company\u2019s own-label products will feature dissolvable Polymax powered by Hydropol packaging.\u00a0<\/p>\n

This packaging solution addresses the UK\u2019s recycling contamination challenges caused by conventional plastic film wrapping.\u00a0<\/p>\n

In the UK, one in five mistakenly attempt to recycle plastic film in nonaccepting facilities, leading to only 9% of flexible plastics being recycled properly.\u00a0\u00a0<\/p>\n

The new Polymax packaging can be disposed of in regular bins or recycled without risk of contamination, offering a solution to this \u2018wishcycling\u2019 issue and potentially reducing customer anxiety over correct disposal practices.\u00a0<\/p>\n

The environmentally friendly packaging not only dissolves in hot water without leaving harmful microplastics but also biodegrades safely if placed in black bins.\u00a0\u00a0<\/p>\n

\n

Access the most comprehensive Company Profiles
\n on the market, powered by GlobalData. Save hours of research. Gain competitive edge.<\/p>\n