{"id":3611,"date":"2024-11-05T07:51:41","date_gmt":"2024-11-05T12:51:41","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3611"},"modified":"2024-11-05T07:51:41","modified_gmt":"2024-11-05T12:51:41","slug":"playful-hand-crafted-illustrations-add-a-quirky-touch-to-dog-food-brand-tails-com","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3611","title":{"rendered":"Playful, Hand-Crafted Illustrations Add a Quirky Touch to Dog Food Brand Tails.com"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/www.motherdesign.com\" target=\"_blank\" rel=\"noreferrer noopener\">Mother Design<\/a>\u2019s work for <a href=\"https:\/\/tails.com\/gb\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tails.com<\/a> brings a personalized approach to the dog food brand by breaking away from generic pet imagery. Instead of using typical, polished photos of dogs, they collaborated with illustrator Nathaniel Russell to produce playful, hand-drawn dog illustrations, enabling pet owners to see their own pet\u2019s personality reflected in the brand. <\/p>\n<p>Additionally, Mother Design partnered with<a href=\"https:\/\/www.instagram.com\/lucia.vinti\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Lucia Vinti<\/a> to create custom illustrations of the food ingredients, adding a hand-crafted quality that aligns with the quirky dog imagery while celebrating the source of each ingredient.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/playful-hand-crafted-illustrations-add-a-quirky-touch-to-dog-food-brand-tails-com\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mother Design\u2019s work for Tails.com brings a personalized approach to the dog food brand by breaking away from generic pet imagery. Instead of using typical, polished photos of dogs, they collaborated with illustrator Nathaniel Russell to produce playful, hand-drawn dog illustrations, enabling pet owners to see their own pet\u2019s personality reflected in the brand. Additionally, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1605,256],"class_list":["post-3611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-mother-design","tag-pet"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3611"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/3612"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}