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As online shopping continues to rise in popularity across all generations, consumer expectations for packaging and delivery are also increasing, according to the ninth annual Unboxing Survey by UK-based protective packaging distributor Macfarlane Packaging.<\/p>\n
The 2024 survey underscores a marked increase in UK consumers\u2019 expectations for sustainable packaging, with 76% now anticipating that online deliveries will be sustainably packaged as standard, a rise from 47% in 2023.<\/p>\n
Conducted between July and August 2024, the survey collected insights from nearly 800 respondents, covering sectors such as health and beauty, food and drink, and home and garden.<\/p>\n
Additionally, the concept of returnable packaging is gaining traction, as 89% of participants expressed their willingness to return packaging for reuse, although 61% would only do so if the retailer covered the return costs.<\/p>\n
The survey also focused on branding opportunities, with 58% of packages being branded and 56% of shoppers suggesting that branded packaging would prompt a repeat purchase.<\/p>\n
Overall, a considerable 79% of consumers reported satisfaction with their unboxing experiences, a new metric for 2024.<\/p>\n
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