{"id":3710,"date":"2024-11-11T09:44:57","date_gmt":"2024-11-11T14:44:57","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3710"},"modified":"2024-11-11T09:44:57","modified_gmt":"2024-11-11T14:44:57","slug":"its-not-yacht-rock-its-yacht-water","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3710","title":{"rendered":"It\u2019s Not Yacht Rock, It\u2019s Yacht Water"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Yacht Water\u2019s packaging, designed by\u00a0<a href=\"https:\/\/forner.studio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forner<\/a>, features a rich purple gradient inspired by sunset views over an endless sea. The cans also feature an abstract wave pattern that brings a graphic, yet perfectly understated pop (despite the fact that it\u2019s just, well, water that\u2019s inside).<\/p>\n<p>With its airy serif wordmark and subtle nautical-themed packaging, the brand identity connects a light-hearted luxury aesthetic, perfect for drinking whilst on a yacht, or in a blow-up pool dreaming of one (preferably while listening to Steely Dan\u2019s <em>Aja<\/em>).\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/its-not-yacht-rock-its-yacht-water\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yacht Water\u2019s packaging, designed by\u00a0Forner, features a rich purple gradient inspired by sunset views over an endless sea. The cans also feature an abstract wave pattern that brings a graphic, yet perfectly understated pop (despite the fact that it\u2019s just, well, water that\u2019s inside). With its airy serif wordmark and subtle nautical-themed packaging, the brand [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3710"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/3711"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}