{"id":3740,"date":"2024-11-12T22:00:00","date_gmt":"2024-11-13T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3740"},"modified":"2024-11-12T22:00:00","modified_gmt":"2024-11-13T03:00:00","slug":"this-water-brand-is-flavored-by-scent-heres-how-mother-design-led-the-creative","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3740","title":{"rendered":"This Water Brand Is Flavored By Scent, Here\u2019s How Mother Design Led The Creative"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>There\u2019s an old joke about how La Croix tastes like sparkling water if someone yelled the flavor at you across the room while you took a sip, to which I couldn\u2019t agree more. But what about water that\u2019s flavored solely through its scent? It sounds like something from <em>Black Mirror<\/em> or <em>Willy Wonka &amp; The Chocolate Factory<\/em>.\u00a0<\/p>\n<p>But that\u2019s what the brand Air Up promises\u2014flavored water just from the smell of it. No added sugar. No additives. Nothing. Just water.\u00a0<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/thedieline.com\/wp-content\/uploads\/2024\/11\/463312907_540925048547203_6106342440061489776_n-1024x1024.jpg\" alt=\"\" class=\"wp-image-389717\" srcset=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/463312907_540925048547203_6106342440061489776_n.jpg?resize=1024%2C1024&amp;quality=70&amp;ssl=1 1024w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/463312907_540925048547203_6106342440061489776_n.jpg?resize=300%2C300&amp;quality=70&amp;ssl=1 300w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/463312907_540925048547203_6106342440061489776_n.jpg?resize=150%2C150&amp;quality=70&amp;ssl=1 150w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/463312907_540925048547203_6106342440061489776_n.jpg?resize=768%2C768&amp;quality=70&amp;ssl=1 768w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/463312907_540925048547203_6106342440061489776_n.jpg?resize=600%2C600&amp;quality=70&amp;ssl=1 600w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/463312907_540925048547203_6106342440061489776_n.jpg?resize=100%2C100&amp;quality=70&amp;ssl=1 100w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2024\/11\/463312907_540925048547203_6106342440061489776_n.jpg?w=1080&amp;quality=70&amp;ssl=1 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/this-water-brand-is-flavored-by-scent-heres-how-mother-design-led-the-creative\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s an old joke about how La Croix tastes like sparkling water if someone yelled the flavor at you across the room while you took a sip, to which I couldn\u2019t agree more. But what about water that\u2019s flavored solely through its scent? It sounds like something from Black Mirror or Willy Wonka &amp; The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3740","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3740"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3740\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}