{"id":3754,"date":"2024-11-13T05:30:24","date_gmt":"2024-11-13T10:30:24","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3754"},"modified":"2024-11-13T05:30:24","modified_gmt":"2024-11-13T10:30:24","slug":"james-cropper-and-untouched-world-roll-out-sustainable-garment-tags","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3754","title":{"rendered":"James Cropper and Untouched World roll out sustainable garment tags"},"content":{"rendered":"


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Untouched World has chosen Rydal Apparel for the switch. Credit: Kaentian Street via Shutterstock.<\/figcaption><\/figure>\n<\/p><\/div>\n

UK-based papermaking company James Cropper has partnered with New Zealand lifestyle brand Untouched World to introduce sustainable garment tags made from recycled denim and coffee cups.<\/p>\n

This move aims to address the waste generated by the global production of denim, which sees only a small fraction being recycled into new products.<\/p>\n

James Cropper\u2019s Rydal Apparel is 100% recycled, combining 20% post-consumer denim fibre with 80% recycled fibre from sources such as coffee cups.<\/p>\n

As a cellulose-based product, cotton paper is recyclable worldwide, allowing the fibre to be recycled almost indefinitely, stated James Cropper.<\/p>\n

Untouched World, aligning with its circular economy goals, has chosen Rydal Apparel for the replacement of the traditional swing tags on its new recycled denim tote bags.<\/p>\n

The switch coincides with the opening of its new store in Auckland, New Zealand.<\/p>\n

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