{"id":3850,"date":"2024-11-18T09:03:59","date_gmt":"2024-11-18T14:03:59","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3850"},"modified":"2024-11-18T09:03:59","modified_gmt":"2024-11-18T14:03:59","slug":"una-mas-postcard-perfect-beer-design","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3850","title":{"rendered":"Una M\u00e1s\u2019 Postcard-Perfect Beer Design"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Designed by Becca Lang and <a href=\"https:\/\/helmsworkshop.com\" target=\"_blank\" rel=\"noreferrer noopener\">Helms Workshop<\/a>, Una M\u00e1s is a tribute to Mexican culture inspired by vintage travel posters. The label\u2019s layout, featuring multiple illustrated panels with spirited messages, also captures the essence of hand-painted signs often seen in Mexican markets. A bold and contrasting color palette of primary hues brings energy and liveliness to the design, while the supporting illustrations, including a brimming glass and lime, add a festive feel, making this dark Mexican lager one worth celebrating.<\/p>\n<p>Below, designer Becca Lang shares more insight behind the design and how the typefaces and illustrations came to be. <\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/una-mas-postcard-perfect-beer-design\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designed by Becca Lang and Helms Workshop, Una M\u00e1s is a tribute to Mexican culture inspired by vintage travel posters. The label\u2019s layout, featuring multiple illustrated panels with spirited messages, also captures the essence of hand-painted signs often seen in Mexican markets. A bold and contrasting color palette of primary hues brings energy and liveliness [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3850"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3850\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/3851"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}