{"id":3910,"date":"2024-11-20T08:25:26","date_gmt":"2024-11-20T13:25:26","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3910"},"modified":"2024-11-20T08:25:26","modified_gmt":"2024-11-20T13:25:26","slug":"chef-enrique-olvera-launches-manojo-mezcal","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3910","title":{"rendered":"Chef Enrique Olvera Launches Manojo Mezcal"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Manojo Mezcal\u2019s packaging, designed by Alexander Ferzan, Co-Founder of Manojo and Founder of creative agency <a href=\"https:\/\/www.zaddy.net\" target=\"_blank\" rel=\"noreferrer noopener\">Zaddy<\/a>, is an ideal blend of bold modernity and rich Oaxacan tradition. Its vibrant blue label quickly grabs attention with a sleek, minimalist hand-and-eye graphic\u2014a clever nod to the brand\u2019s name. Clean, striking typography adds a sense of precision and craftsmanship. The result? A look that\u2019s both visually stunning and deeply meaningful, creating a crave-able identity system.<\/p>\n<p>\u201cWe wanted to create an icon that was familiar, and that evoked a habitual response.\u00a0The Hand\/Eye visual is a response to the compound nature of the brand name, MANOJO.\u00a0 We wanted people to say it, and to know the translation, as they put their hand to their eye for a photograph,\u201d shares Ferzan.<\/p>\n<p>\u201cThe blue is a silver-like blue, representative of the Espad\u00edn agave that makes up our juice\u2014a non-negotiable color for Chef Enrique.\u00a0 The red is a very important red, as it not only represents the\u00a0Rio\u00a0Color\u00a0de\u00a0Hormiga (Red\u00a0Ant\u00a0River) which crosses through San Luis\u00a0del\u00a0Rio, but it\u2019s also a key callback to the process of harvesting agave,\u201d he continues. \u201cWhen the agave is ripe, you can use a refractometer\u00a0to check the sugar levels in the plant, or you can look at the blood spots after cutting the pencas to reveal the pi\u00f1a.\u00a0 Those spots, not too few, not too many, are a natural tell of the sugar level, and ultimately\u00a0the ripeness.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/chef-enrique-olvera-launches-manojo-mezcal\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manojo Mezcal\u2019s packaging, designed by Alexander Ferzan, Co-Founder of Manojo and Founder of creative agency Zaddy, is an ideal blend of bold modernity and rich Oaxacan tradition. Its vibrant blue label quickly grabs attention with a sleek, minimalist hand-and-eye graphic\u2014a clever nod to the brand\u2019s name. Clean, striking typography adds a sense of precision and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3911,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-3910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3910"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/3910\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/3911"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}