{"id":3934,"date":"2024-11-21T04:38:14","date_gmt":"2024-11-21T09:38:14","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=3934"},"modified":"2024-11-21T04:38:14","modified_gmt":"2024-11-21T09:38:14","slug":"wilton-unveils-festive-holiday-packaging-and-icing-decorations","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=3934","title":{"rendered":"Wilton unveils festive holiday packaging and icing decorations"},"content":{"rendered":"


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The initiative adds festive charm to baking aisles with wrapping-style packs and Wilton gift tags for each holiday\u2019s colours and symbols. Credit: Wilton \/ Business Wire.<\/figcaption><\/figure>\n<\/p><\/div>\n

Baking and decorating company Wilton has launched its new limited-edition holiday packaging, marking the beginning of a series of special edition packages for the US holiday season.<\/p>\n

The new packaging design aims to capture the essence of gift-giving and holiday celebrations.<\/p>\n

The first release features Christmas-themed designs, with subsequent editions for Valentine\u2019s Day, Spring\/Easter, and Halloween to follow.<\/p>\n

The holiday products will be available at major retailers across the nation for the holiday season, including Hy-Vee, Kroger<\/a>, Meijer<\/a>, Target<\/a>, Walmart<\/a> and Wegmans.<\/p>\n

This initiative is set to bring a festive touch to the baking aisle, with each package resembling wrapping paper and including Wilton gift tags that reflect the unique colours and symbols of each holiday.<\/p>\n

Wilton Masterbrand and community director Shanta McGahey said: \u201cOur holiday packaging encapsulates the spirit of giving and celebration that defines this joyful time of year.<\/p>\n

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