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Environmental advocacy group Keep Britain Tidy, alongside leading manufacturers, retailers, and non-profits, is urging<\/a> Prime Minister Sir Keir Starmer to implement a deposit return scheme (DRS) without delay.<\/p>\n The coalition highlights the need to tackle the annual loss of 8.6 billion drinks containers through landfill, incineration, or littering.<\/p>\n Signatories to the initiative<\/a> include Coca-Cola, PepsiCo, Suntory<\/a>, the British Soft Drinks Association, and prominent environmental organisations such as WWF and Surfers Against Sewage.<\/p>\n Together, they call on the UK government to prioritise the scheme. \u201cEvery day, more than 20 million drinks containers are \u2018lost from the loop\u2019,\u201d said Keep Britain Tidy Chief Executive Allison Ogden-Newton OBE.<\/p>\n \u201cThe environmental case of a DRS is clear. The foundations are laid for the policy, and our new government has a fantastic opportunity to bring this to fruition.\u201d<\/p>\n Research from Reloop, a circular economy non-profit, reveals that over 20 million drinks containers are discarded daily, contributing to widespread environmental damage.<\/p>\n Access the most comprehensive Company Profiles Tackling litter and boosting recycling rates<\/h2>\n
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