{"id":4081,"date":"2024-12-02T02:00:00","date_gmt":"2024-12-02T07:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4081"},"modified":"2024-12-02T02:00:00","modified_gmt":"2024-12-02T07:00:00","slug":"pack-of-the-month-orange-you-glad-to-see-amo","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4081","title":{"rendered":"Pack of the Month: Orange You Glad To See Amo?"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>In the world of spirits design, tequila has long felt constrained by category stereotypes and rigid branding systems. Mix in a handful of celebrity enthusiasts, and you have a recipe for ham-fisted iconography and messaging.<\/p>\n<p>That\u2019s why Amo Tequila, designed by Amsterdam\u2019s\u00a0<a target=\"_blank\" href=\"https:\/\/hellocomradestudio.com\/about\" rel=\"noreferrer noopener\">Hello Comrade<\/a>, feels like a breath of fresh, orange-ified air. With its type-forward approach and love of all things Pantone 137 C, the tequila brand eschews conformity and stands out on a shelf like it\u2019s the start of hunting season. We spoke with Hello Comrade Creative Director Spencer Woolcott about how they built the orange-infused tequila from the ground up.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pack-of-the-month-orange-you-glad-to-see-amo\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of spirits design, tequila has long felt constrained by category stereotypes and rigid branding systems. Mix in a handful of celebrity enthusiasts, and you have a recipe for ham-fisted iconography and messaging. That\u2019s why Amo Tequila, designed by Amsterdam\u2019s\u00a0Hello Comrade, feels like a breath of fresh, orange-ified air. With its type-forward approach [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-4081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4081"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4081\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4082"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}