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bluemarlin<\/a>, a leading global brand design<\/a> consultancy, has unveiled the successful rollout of the redesigned Cisk<\/a> beer range, one of Malta\u2019s most cherished brands.<\/p>\n This extensive project, which has already garnered significant industry recognition, showcases a refreshed visual identity for Cisk, celebrating its rich heritage while appealing to a modern audience.<\/p>\n The redesign began with the core Cisk Lager, recognized for its signature yellow branding, and its low-calorie variant, Cisk Excel. Following the success of these initial redesigns, bluemarlin extended the new visual system across the entire Cisk range, which includes Cisk 0.0%, Cisk Pilsner, Cisk Premium, Cisk Strong, Cisk Extra Strong and the innovative Cisk Chill range.<\/p>\n The challenge for bluemarlin was to create a cohesive and contemporary look for the diverse Cisk portfolio, maintaining the brand\u2019s iconic assets while ensuring each variant\u2019s distinct personality. The result is a unified range where the recognizable Maltese cross and sunray elements continue to shine across every product, from the traditional yellow lager to the fresh and youthful Chill range.<\/p>\n Charlie Spiers, Account Director at bluemarlin, emphasized the importance of balancing Cisk\u2019s rich tradition with the needs of its evolving market. \u201cWe had to consider the brand\u2019s appeal across different consumer segments \u2013 from the loyal older generation, the \u2018Patriots\u2019, to the younger, more adventurous \u2018Modernists\u2019,\u201d said Spiers.<\/p>\n \u201cWith each member of the Cisk portfolio, we were mindful of how the corresponding design reflected the individual brew and resonated with the target consumer subset, all while ensuring a consistent brand experience.\u201d<\/p>\nMarrying tradition with market evolution<\/h4>\n