{"id":4135,"date":"2024-12-03T22:23:00","date_gmt":"2024-12-04T03:23:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4135"},"modified":"2024-12-03T22:23:00","modified_gmt":"2024-12-04T03:23:00","slug":"butter-is-boring-but-churn-is-a-spread-above-the-rest","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4135","title":{"rendered":"Butter Is Boring, But Churn Is a Spread Above the Rest"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><a href=\"https:\/\/churnfoods.com\" target=\"_blank\" rel=\"noreferrer noopener\">Churn\u2019s<\/a> packaging, designed by Boredom Kills Creative, radiates energy and creativity, inviting customers to reimagine the flavors they can spread. The bright colors and loose, playful illustrations reflect a sense of experimentation, encouraging home cooks to step outside traditional boundaries. Broken and distorted line work adds movement and a dynamic, almost \u201calive\u201d quality to the ingredients depicted, emphasizing the excitement of trying something new, like, say, bruschetta butter (yum).<\/p>\n<p>Alex Adam, Founder and Creative Director of <a href=\"https:\/\/boredomkillscreative.com\" target=\"_blank\" rel=\"noreferrer noopener\">Boredom Kills Creative<\/a>, gives more insight into the strategy and thought process behind the design below.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/butter-is-boring-but-churn-is-a-spread-above-the-rest\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Churn\u2019s packaging, designed by Boredom Kills Creative, radiates energy and creativity, inviting customers to reimagine the flavors they can spread. The bright colors and loose, playful illustrations reflect a sense of experimentation, encouraging home cooks to step outside traditional boundaries. Broken and distorted line work adds movement and a dynamic, almost \u201calive\u201d quality to the [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1746,1747,1748],"class_list":["post-4135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-butter","tag-churn","tag-illustrations"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4135"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4136"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}