There\u2019s often a degree of novelty and weirdness to health and wellness trends, but the hip foods of the past few years have been especially odd. In the late 20th century, tinned fish inspired such a widespread ick that anchovies were a cultural punchline, only to earn the (very PR) label of\u00a0\u201chot girl food\u201d<\/a>\u00a0just a few years ago. Some influencers have sworn by adding odd gunk to their diets, like\u00a0sea moss<\/a>. Yet another food that\u2019s made the passage from feeling dated and questionable to feeling smart and even\u2014dare we say it\u2014sexy is cottage cheese. How on earth did they manage to make what\u2019s essentially curdled milk trendy?<\/p>\n Few brands have benefited more from this sense of a change in the tides than Good Culture, which has developed a reputation for not only being a good cottage cheese, but\u00a0the<\/em>\u00a0cottage cheese \u00dcber alles. While it can seem like merely a TikTok trend to skeptics like me, I\u2019ve lived with converts and witnessed Good Culture\u2019s influence as an all-or-nothing pick in the wild. Fans will attest to the brand\u2019s superiority as something more akin to feta or ricotta than the lumpy, watery varieties of yesteryear, and its substantial amount of protein has made Good Culture especially popular with foodies interested in upping their intake. It\u2019s also inspired people to get creative with recipes, with easy takes on fancy toasts, dips, spreads, and more. As a lazy eater and someone who has never once flocked to cottage cheese, I can\u2019t deny the power of some of the simple, clever recipe videos out there.<\/p>\n<\/div>\n<\/figure>\n