{"id":4329,"date":"2024-12-12T08:22:40","date_gmt":"2024-12-12T13:22:40","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4329"},"modified":"2024-12-12T08:22:40","modified_gmt":"2024-12-12T13:22:40","slug":"slather-spf-challenges-big-sunscreen-to-think-bold","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4329","title":{"rendered":"SLATHER SPF Challenges Big Sunscreen To Think Bold"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The packaging for SLATHER, designed by <a href=\"https:\/\/sdwm.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">SICKDOGWOLFMAN<\/a>, uses a bold yellow and black color palette to quickly grab attention and challenge the standard look of sunscreen products. <\/p>\n<p>It\u2019s definitely not Vacation, but it\u2019s also not Coppertone or Banana Boat either.<\/p>\n<p>The oversized, sharp typography and playful sun icon with a mischievous smile reinforce the brand\u2019s no-nonsense message of \u201cThe Sun Is Not Your Friend.\u201d The design leans into simplicity and legibly pronounced impact, creating a product that feels confident and unapologetic. This approach creates something memorable, approachable, and aligned with Slather\u2019s  mission to shift perceptions around sun protection.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/slather-spf-challenges-big-sunscreen-to-think-bold\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The packaging for SLATHER, designed by SICKDOGWOLFMAN, uses a bold yellow and black color palette to quickly grab attention and challenge the standard look of sunscreen products. It\u2019s definitely not Vacation, but it\u2019s also not Coppertone or Banana Boat either. The oversized, sharp typography and playful sun icon with a mischievous smile reinforce the brand\u2019s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-4329","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4329"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4329\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}