{"id":4370,"date":"2024-12-13T09:26:29","date_gmt":"2024-12-13T14:26:29","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4370"},"modified":"2024-12-13T09:26:29","modified_gmt":"2024-12-13T14:26:29","slug":"otto-olive-oil-gives-consumers-two-packaging-vessels-to-choose-from","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4370","title":{"rendered":"Otto Olive Oil Gives Consumers Two Packaging Vessels To Choose From"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Ottimo\u2019s packaging, created by <a href=\"http:\/\/somekind.studio\" target=\"_blank\" rel=\"noreferrer noopener\">SOMEKIND studio<\/a>, connects the brand\u2019s ethos to its visual identity. The bold, curvy custom wordmark evokes the oil\u2019s full-bodied flavor, while the secondary typeface contrasts with its soft serif, intended to reflect the balance of fruitiness and peppery notes.<\/p>\n<p>Vibrant, nostalgic colors inspired by Italy\u2019s landscapes take over the design. The glass bottle, ideal for dinner parties, feels premium yet understated, while the tin\u2019s bold branding invites everyday use, showcasing a brand that thoughtfully thinks through the product\u2019s use cases and future scenarios.<\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/kristel-posen-2294876a\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kristel Posen<\/a>, founder and designer, tells us more about the design process and strategy below. <\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/otto-olive-oil-gives-consumers-two-packaging-vessels-to-choose-from\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ottimo\u2019s packaging, created by SOMEKIND studio, connects the brand\u2019s ethos to its visual identity. The bold, curvy custom wordmark evokes the oil\u2019s full-bodied flavor, while the secondary typeface contrasts with its soft serif, intended to reflect the balance of fruitiness and peppery notes. Vibrant, nostalgic colors inspired by Italy\u2019s landscapes take over the design. The [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1826,1827,1279],"class_list":["post-4370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-aluminum-tin","tag-oil","tag-olive-oil"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4370"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4371"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}