{"id":4376,"date":"2024-12-15T23:04:00","date_gmt":"2024-12-16T04:04:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4376"},"modified":"2024-12-15T23:04:00","modified_gmt":"2024-12-16T04:04:00","slug":"and-the-horniest-wordmark-of-the-year-goes-to-luwi","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4376","title":{"rendered":"And the Horniest Wordmark of the Year Goes To LUWI"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Sexual wellness brand\u00a0<a target=\"_blank\" href=\"https:\/\/www.getluwi.com\/\" rel=\"noreferrer noopener\">LUWI<\/a>\u00a0would prefer that you don\u2019t refer to what they sell as \u201ccondoms.\u201d In fact, they consider themselves to be the complete opposite of a condom and refer to their offering as the \u201cfiner liner,\u201d which, admittedly, is some pretty decent wordplay for a\u00a0contraceptive product that hasn\u2019t gotten its proper time in the spotlight.<\/p>\n<p>They also have what appears to be the horniest wordmark I\u2019ve ever seen. Made up of various intermingled body parts that spell out LUWI, it\u2019s pure bump and grind. One visit to the website, and you can see the mark in motion as it jiggles and playfully bounces. While the brand launched in 2016, it was a more clinical affair, something nondescript with gentle purples and blues that reads as regular ol\u2019 women\u2019s health brand. This new iteration of LUWI is absolutely not that\u2014it\u2019s fun and flirty and would appeal to a youthful demo that also might want a little more say in their sexual health.<\/p>\n<figure class=\"wp-block-image aligncenter size-full\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/and-the-horniest-wordmark-of-the-year-goes-to-luwi\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sexual wellness brand\u00a0LUWI\u00a0would prefer that you don\u2019t refer to what they sell as \u201ccondoms.\u201d In fact, they consider themselves to be the complete opposite of a condom and refer to their offering as the \u201cfiner liner,\u201d which, admittedly, is some pretty decent wordplay for a\u00a0contraceptive product that hasn\u2019t gotten its proper time in the spotlight. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1830,1831,1832],"class_list":["post-4376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-contraception","tag-female-condom","tag-luwi"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4376"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4377"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}