{"id":4388,"date":"2024-12-16T08:46:40","date_gmt":"2024-12-16T13:46:40","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4388"},"modified":"2024-12-16T08:46:40","modified_gmt":"2024-12-16T13:46:40","slug":"otherway-unveils-a-christmas-extraordinary-for-fortnum-mason","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4388","title":{"rendered":"OTHERWAY Unveils \u2018A Christmas Extraordinary\u2019 for Fortnum &amp; Mason"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The packaging designed by <a href=\"https:\/\/otherway.com\" target=\"_blank\" rel=\"noreferrer noopener\">OTHERWAY<\/a> for <a href=\"https:\/\/www.fortnumandmason.com\" target=\"_blank\" rel=\"noreferrer noopener\">Fortnum &amp; Mason<\/a>\u2018s Christmas 2024 collection celebrates storytelling, brought to life through a luxurious Georgian-inspired palette. Vibrant hues and intricate hand-painted illustrations by Olaf Hajek showcase festive flora, fauna, and enchanting characters, adding depth and wonder to over 100 products.<\/p>\n<p>The typography complements the narrative with an elegant yet contemporary touch, perfectly balancing Fortnum\u2019s legacy with a sense of luxury. The patterned frames and whimsical designs embody the joy of togetherness, creating a magical visual identity for the \u2018Tales of Christmas\u2019 collection.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/otherway-unveils-a-christmas-extraordinary-for-fortnum-mason\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The packaging designed by OTHERWAY for Fortnum &amp; Mason\u2018s Christmas 2024 collection celebrates storytelling, brought to life through a luxurious Georgian-inspired palette. Vibrant hues and intricate hand-painted illustrations by Olaf Hajek showcase festive flora, fauna, and enchanting characters, adding depth and wonder to over 100 products. The typography complements the narrative with an elegant yet [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-4388","post","type-post","status-publish","format-standard","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4388"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4388\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}