{"id":4424,"date":"2024-12-17T09:43:47","date_gmt":"2024-12-17T14:43:47","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4424"},"modified":"2024-12-17T09:43:47","modified_gmt":"2024-12-17T14:43:47","slug":"flour-water-evolves-its-identity-with-office","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4424","title":{"rendered":"Flour + Water Evolves Its Identity With Office"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The redesigned Flour + Water packaging by Office emphasizes boldness and clarity with oversized forest green typography on a vibrant yellow backdrop, replacing the previous white typography for improved shelf impact and differentiation.<\/p>\n<p>The vertical logo orientation, where possible, maximizes visibility, while larger viewing windows highlight the pasta\u2019s artisanal texture. Thoughtful details, such as a hand-drawn illustration of the restaurant, chefs\u2019 signatures, and a QR code linking to recipes, deepen the connection to the brand\u2019s culinary roots.<\/p>\n<p>\u00a0Jason Schulte, Founder &amp; Executive Creative Director of <a href=\"https:\/\/visitoffice.com\">Office<\/a> gave us some insight into the redesign below.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/flour-water-evolves-its-identity-with-office\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The redesigned Flour + Water packaging by Office emphasizes boldness and clarity with oversized forest green typography on a vibrant yellow backdrop, replacing the previous white typography for improved shelf impact and differentiation. The vertical logo orientation, where possible, maximizes visibility, while larger viewing windows highlight the pasta\u2019s artisanal texture. Thoughtful details, such as a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-4424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4424"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4425"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}