{"id":447,"date":"2024-06-27T16:25:02","date_gmt":"2024-06-27T20:25:02","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=447"},"modified":"2024-06-27T16:25:02","modified_gmt":"2024-06-27T20:25:02","slug":"80-of-mattels-games-will-be-colorblind-accessible-by-the-end-of-the-year","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=447","title":{"rendered":"80% of Mattel\u2019s Games Will Be Colorblind Accessible by the End of the Year"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>It\u2019s something of a stoner thought to wonder about perception, and color is one of the easiest avenues to get lost in that realm. Did people really not see blue until there was a name for it? Is my red the same as your red? While it can open up the door to all kinds of hypotheticals, colorblindness is one of the closest things we get to immediate proof that we perceive the world differently, and that\u2019s just covering the parameters of sight. There\u2019s even a spectrum of colorblindness, which adds even more complex layers to the question of how different an individual experience of being alive can be.<\/p>\n<p>While it\u2019s fairly wild that it\u2019s taken so long, it\u2019s better late than never for game makers to consider how color affects their accessibility. <a href=\"https:\/\/www.theverge.com\/2024\/6\/25\/24185625\/mattel-board-card-games-colorblind-accessible-uno-blokus-phase-ten-skip-bo\">Mattel is pledging<\/a> to make 90% of their games colorblind accessible by the end of 2025, and thankfully, most of that work will be done by the end of this year. Uno cards will get upgraded with symbols corresponding to each color, but the more intriguing work is in the tactile elements they\u2019re adding to games like Blokus and Tumblin\u2019 Monkeys. The former takes on something of a diamond-like texture, while the latter gets funky notches added to otherwise boring sticks. The physical additions not only make the games look more interesting but open them up to blind players as well, which is an exciting development.<\/p>\n<p>To Mattel\u2019s credit, Uno has undergone several design revisions over the past decade. They released a braille version in 2019 and put out a colorblind accessible deck in 2017 in collaboration with the colorblind organization <a href=\"https:\/\/www.coloradd.net\/en\/news\/mattel-launches-special-edition-uno-coloradd-in-a-metal-box\/\">ColorADD<\/a>. The new design is a bit easier to learn, and they\u2019ve already applied it to their whole range of variant games like Uno Attack, Uno Quatro, and Uno Flip, to name a few. Edits for games like Blokus, Tumblin\u2019 Monkeys, Skip-Bo, and more will be available by the end of the year, with more to come in 2025.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/80-of-mattels-games-will-be-colorblind-accessible-by-the-end-of-the-year\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s something of a stoner thought to wonder about perception, and color is one of the easiest avenues to get lost in that realm. Did people really not see blue until there was a name for it? Is my red the same as your red? While it can open up the door to all kinds [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=447"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/448"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}