{"id":4538,"date":"2024-12-30T20:00:52","date_gmt":"2024-12-31T01:00:52","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4538"},"modified":"2024-12-30T20:00:52","modified_gmt":"2024-12-31T01:00:52","slug":"new-years-call-to-cut-hidden-plastics","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4538","title":{"rendered":"New year\u2019s call to cut hidden plastics"},"content":{"rendered":"


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As the UK faces a mounting plastic waste crisis, a new survey reveals that two-thirds of consumers want takeaway outlets to eliminate plastic packaging by Christmas next year. \/ Credit: Xampla<\/figcaption><\/figure>\n<\/p><\/div>\n

As the UK prepares for New Year\u2019s Eve celebrations, fresh data reveals a widespread push for reducing plastic waste.<\/p>\n

A survey of over 2,000 adults, commissioned by Cambridge-based materials innovation company Xampla<\/a>, highlights that two-thirds of Brits believe takeaway outlets should go plastic-free by next Christmas.<\/p>\n

The findings underscore a broader concern, with 7 in 10 people stating that the Christmas season generates excessive plastic waste. Many also call for supermarkets to adopt plastic-free packaging for festive foods.<\/p>\n

Alexandra French, CEO of Xampla, explained the urgency of tackling hidden plastics often overlooked by consumers:<\/p>\n

\u201cConsumers often aren\u2019t aware of hidden plastics, like those which line takeaway boxes. They\u2019re essentially invisible but they contribute to the mountain of plastic waste polluting our soils and seas, and even stop cardboard being recycled.\u201d<\/p>\n

French emphasised the role of Xampla\u2019s Morro\u2122 Coating, a plant-based alternative designed to replace plastic linings in food service packaging. Unlike conventional coatings, Morro\u2122 allows consumers to recycle lined cardboard boxes alongside regular paper waste.<\/p>\n

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