{"id":4608,"date":"2025-01-06T08:24:49","date_gmt":"2025-01-06T13:24:49","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4608"},"modified":"2025-01-06T08:24:49","modified_gmt":"2025-01-06T13:24:49","slug":"agua-de-madres-bold-packaging-turns-gut-health-into-a-design-statement","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4608","title":{"rendered":"Agua de Madre\u2019s Bold Packaging Turns Gut Health into a Design Statement"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The packaging design for <a href=\"https:\/\/aguademadre.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">Agua de Madre<\/a>, designed by <a href=\"https:\/\/www.chapbook.cc\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Chapman<\/a>, uses a bold, saturated color palette dominated by electric blue, vibrant red, and energetic pops of yellow and green. The large, blocky typography features strong, retro-inspired lettering with a hand-drawn charm, giving the product a playful yet impactful shelf presence.<\/p>\n<p>Central to the design is an illustrated figure of a woman, framed within a circular badge, which produces a vintage advertising aesthetic reminiscent of mid-century branding with Latin American influences. These stylistic choices, paired with expressive, sticker-like flavor labels, create a lively and nostalgic visual language that feels rooted in tradition while embracing a spirited energy.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/agua-de-madres-bold-packaging-turns-gut-health-into-a-design-statement\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The packaging design for Agua de Madre, designed by Chris Chapman, uses a bold, saturated color palette dominated by electric blue, vibrant red, and energetic pops of yellow and green. The large, blocky typography features strong, retro-inspired lettering with a hand-drawn charm, giving the product a playful yet impactful shelf presence. Central to the design [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-4608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4608"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4608\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4609"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}