{"id":4664,"date":"2025-01-08T08:50:32","date_gmt":"2025-01-08T13:50:32","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4664"},"modified":"2025-01-08T08:50:32","modified_gmt":"2025-01-08T13:50:32","slug":"mospresso-goes-bold-and-brutalist-with-redesigned-packaging-from-rowelt","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4664","title":{"rendered":"Mospresso Goes Bold and Brutalist With Redesigned Packaging From Rowelt"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>MOSPRESSO\u2019s packaging, designed by\u00a0<a target=\"_blank\" href=\"https:\/\/www.rowelt.es\/\" rel=\"noreferrer noopener\">Rowelt<\/a>, uses bold scarlet red and electric blue colors to demand attention. The brutalist typography feels raw and powerful, with distorted text that gives the branding a gritty, well-worn look.\u00a0<\/p>\n<p>Staying far from traditional coffee packaging clich\u00e9s like coffee beans or floral patterns, the design opts for simplicity without unnecessary icons or illustrations. The back of the package offers a thoughtful tasting guide, adding a personal and practical touch. This design approach fully embraces minimalism while maintaining a visually striking and memorable identity.\u00a0<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/mospresso-goes-bold-and-brutalist-with-redesigned-packaging-from-rowelt\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>MOSPRESSO\u2019s packaging, designed by\u00a0Rowelt, uses bold scarlet red and electric blue colors to demand attention. The brutalist typography feels raw and powerful, with distorted text that gives the branding a gritty, well-worn look.\u00a0 Staying far from traditional coffee packaging clich\u00e9s like coffee beans or floral patterns, the design opts for simplicity without unnecessary icons or [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[96,1879],"class_list":["post-4664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-coffee","tag-mospresso"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4664"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4665"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}