{"id":4704,"date":"2025-01-09T00:00:00","date_gmt":"2025-01-09T05:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4704"},"modified":"2025-01-09T00:00:00","modified_gmt":"2025-01-09T05:00:00","slug":"podcast-the-role-of-data-in-packaging-sustainability","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4704","title":{"rendered":"PODCAST | The Role of Data in Packaging Sustainability"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div wp_automatic_readability=\"60.760195189962\"><link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\"\/><link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\"\/><link href=\"https:\/\/fonts.googleapis.com\/css2?family=Lato:ital,wght@0,700;1,300&amp;display=swap\" rel=\"stylesheet\"\/><link rel=\"stylesheet\" type=\"text\/css\" href=\"https:\/\/www.packagingstrategies.com\/ext\/resources\/css\/PS-articles.css\"\/>\n<style><![CDATA[<![CDATA[<![CDATA[<![CDATA[\n\t.pod {\n\t\twidth: 97%; background-color: #1C4974; border-radius: 25px; padding: 20px; display: flex; justify-content: center; align-items: center; margin: 0px auto;\n\t}\n\t\n\t.listenBtn {\n\t\ttext-align: center;\n\t}\n\t\/* unvisited link *\/\n\t\n\t.listenBtn a:link {\n\t\tcolor: #fff; padding: 7px 20px; background-color: #1C4974; border-radius: 25px; text-decoration: none; border: none; font-size: 21px; font-weight: bold; text-align: center; font-family: Helvetica, Verdana, sans-serif; -webkit-transition: all 0.5s ease; -moz-transition: all 0.5s ease; -o-transition: all 0.5s ease; -ms-transition: all 0.5s ease; transition: all 0.5s ease; box-shadow: 10px 10px 10px grey;\n\t}\n\t\/* visited link *\/\n\t\n\t.listenBtn a:visited {\n\t\tcolor: #fff; background-color: #1C4974;\n\t}\n\t\/* mouse over link *\/\n\t\n\t.listenBtn a:hover {\n\t\tcolor: #f4f5f6; background-color: #404144; border: none; padding: 11px 80px; font-size: 23px; -webkit-transition: all 0.5s ease; -moz-transition: all 0.5s ease; -o-transition: all 0.5s ease; -ms-transition: all 0.5s ease; transition: all 0.5s ease;\n\t}\n\t\/* selected link *\/\n\t\n\t.listenBtn a:active {\n\t\tcolor: #fff; background-color: #1C4974;\n\t}\n\n]]]]]]]]><![CDATA[><![CDATA[><![CDATA[>]]]]]]><![CDATA[><![CDATA[>]]]]><![CDATA[>]]><\/style>\n<div wp_automatic_readability=\"14.640684410646\">\n<!--- Wrap to keep above first ad ---><\/p>\n<p><em>Packaging Strategies<\/em> recently sat down <strong>Gillian Garside-Wight<\/strong>, Director of Consulting at <a href=\"https:\/\/aura-consultants.com\/\" rel=\"external noopener noopener\" target=\"_blank\">Aura<\/a>, to discuss the role of data in packaging <a href=\"https:\/\/www.packagingstrategies.com\/topics\/2678-sustainable-packaging\" rel=\"noopener noopener\" target=\"_blank\">sustainability<\/a>.<\/p>\n<p>Aura is a consulting firm that helps brand owners, packaging manufacturers and retailers identify ways to reduce the environmental impact of their packaging, using innovative data collection and technology to allow their clients to make the best and most informed decisions for their respective businesses in light of <a href=\"https:\/\/www.packagingstrategies.com\/articles\/105311-how-market-research-can-guide-brands-toward-solutions-and-meet-new-regulations\" rel=\"noopener noopener\" target=\"_blank\">complex legislation<\/a>.<\/p>\n<hr\/>\n<\/div>\n<p>\u201cAura is really a packaging sustainability consultancy, and what makes us unique\u2026is that we want to use technology to help our clients perform and make proactive decisions,\u201d explained Garside-Wight. \u201cWe built a sustainable packaging platform called \u2018e-halo,\u2019 and along with the consultancy that we offer, that is really the driving force for Aura today as far as working with our clients and helping guide them through the maze of legislation around the world.\u201d<\/p>\n<p>Garside-Wight also explained why companies are shifting toward data-driven decisions with their packaging, as opposed to the previous approach that involved more qualitative observation and evaluation.<\/p>\n<p>\u201cWe can\u2019t make these gut-feel decisions [anymore]. It has to be data-driven,\u201d said Garside-Wight. \u201cThe reason it has to be data-driven is because it costs businesses money. Unless we understand not only the circular economy and what we want to achieve, but also the cost, then we can\u2019t make informed decisions, so it is about having all the data required.\u201d<\/p>\n<p>To hear all of Gillian\u2019s insights on this fascinating topic, listen to the full podcast below.<\/p>\n<aside style=\"text-align: center; margin: 0px auto;\" wp_automatic_readability=\"1.2564102564103\">\n<a href=\"https:\/\/www.packagingstrategies.com\/media\/podcasts\/3067\"> <\/a><\/p>\n<p>\n<audio controls=\"\" style=\"text-align: center;\"><source src=\"https:\/\/dts.podtrac.com\/redirect.mp3\/www.packagingstrategies.com\/ext\/resources\/podcasts\/AURA-INTERVIEW1_mixdown.mp3?1736442928\" type=\"audio\/mpeg\">Your browser does not support the audio element.<\/source><\/audio>\n<\/p>\n<p><a href=\"https:\/\/www.packagingstrategies.com\/media\/podcasts\/3067\" rel=\"noopener noopener\" target=\"_blank\"><strong>Listen to more podcasts here.<\/strong><\/a><\/p>\n<\/aside>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/105324-podcast-the-role-of-data-in-packaging-sustainability\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Packaging Strategies recently sat down Gillian Garside-Wight, Director of Consulting at Aura, to discuss the role of data in packaging sustainability. Aura is a consulting firm that helps brand owners, packaging manufacturers and retailers identify ways to reduce the environmental impact of their packaging, using innovative data collection and technology to allow their clients to [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[80,1892,874,54],"class_list":["post-4704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-circular-economy","tag-data","tag-podcasts","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4704"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4705"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}