{"id":4746,"date":"2025-01-13T01:09:00","date_gmt":"2025-01-13T06:09:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4746"},"modified":"2025-01-13T01:09:00","modified_gmt":"2025-01-13T06:09:00","slug":"is-athletic-trying-to-conquer-the-rest-of-the-na-market-the-brands-paloma-and-mule-see-to-say-as-much","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4746","title":{"rendered":"Is Athletic Trying To Conquer the Rest of the NA Market? The Brand\u2019s Paloma and Mule See To Say As Much"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>\\We\u2019re in the midst of Dry January, but there\u2019s still a bounty of new non-boozy beverages to sample during this month of reining it in.<\/p>\n<p>In Athetic\u2019s quest for non-alcoholic dominance, the near beer maker has released two cocktail-inspired brews. No longer content to give us just IPAs and Golden Ales, the brand has released its takes on a Paloma and the Moscow Mule. Similar to their holiday collaboration with Food52,\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/athletic-brewing-and-food52-team-up-for-a-holiday-toast\/\" rel=\"noreferrer noopener\">Host &amp; Toast<\/a>, the new offerings carry the usual Athletic look with simply rendered rolling hills and valleys. Instead, they use a nearly 70s wallpaper pattern for the background of the can with illustrations of the ingredients, the kind of funky interior decor power move that might pop up in a pantry off the kitchen.<\/p>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"479201\" src=\"https:\/\/thedieline.com\/wp-content\/uploads\/2025\/01\/US_LTO_MmoscowMule_Website_102524.png-683x1024.webp\" alt=\"\" class=\"wp-image-479201\" srcset=\"https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/01\/US_LTO_MmoscowMule_Website_102524.png.webp?resize=683%2C1024&amp;quality=65&amp;ssl=1 683w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/01\/US_LTO_MmoscowMule_Website_102524.png.webp?resize=200%2C300&amp;quality=65&amp;ssl=1 200w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/01\/US_LTO_MmoscowMule_Website_102524.png.webp?resize=768%2C1152&amp;quality=65&amp;ssl=1 768w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/01\/US_LTO_MmoscowMule_Website_102524.png.webp?resize=600%2C900&amp;quality=65&amp;ssl=1 600w, https:\/\/i0.wp.com\/thedieline.com\/wp-content\/uploads\/2025\/01\/US_LTO_MmoscowMule_Website_102524.png.webp?w=1200&amp;quality=65&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\"\/><\/figure>\n<\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/is-athletic-trying-to-conquer-the-rest-of-the-na-market-the-brands-paloma-and-mule-see-to-say-as-much\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\\We\u2019re in the midst of Dry January, but there\u2019s still a bounty of new non-boozy beverages to sample during this month of reining it in. In Athetic\u2019s quest for non-alcoholic dominance, the near beer maker has released two cocktail-inspired brews. No longer content to give us just IPAs and Golden Ales, the brand has released [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-4746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4746"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4747"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}