{"id":4774,"date":"2025-01-13T18:18:39","date_gmt":"2025-01-13T23:18:39","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4774"},"modified":"2025-01-13T18:18:39","modified_gmt":"2025-01-13T23:18:39","slug":"walmart-modernizes-its-brand-identity-with-help-from-jkr","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4774","title":{"rendered":"Walmart Modernizes Its Brand Identity With Help From JKR"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Mega retailer Walmart has unveiled a brand refresh, the first significant update since 2008, when the company ditched the hyphen and star between \u201cWal\u201d and \u201cMart\u201d in favor of a spark.<\/p>\n<p>Walmart\u2019s refresh, undertaken with the design folks at\u00a0<a target=\"_blank\" href=\"https:\/\/www.jkrglobal.com\/\" rel=\"noreferrer noopener\">JKR<\/a>, retains the bright yellow spark, albeit with subtle changes meant to make the logo feel \u201capproachable and less rigid.\u201d The new logo is rounder, tighter, and, most significantly, unanchored from the \u201cWalmart\u201d wordmark.<\/p>\n<figure class=\"wp-block-image alignwide size-full\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/walmart-modernizes-its-brand-identity-with-help-from-jkr\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mega retailer Walmart has unveiled a brand refresh, the first significant update since 2008, when the company ditched the hyphen and star between \u201cWal\u201d and \u201cMart\u201d in favor of a spark. Walmart\u2019s refresh, undertaken with the design folks at\u00a0JKR, retains the bright yellow spark, albeit with subtle changes meant to make the logo feel \u201capproachable [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1903,86,1904],"class_list":["post-4774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-jkr","tag-redesign","tag-walmart"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4774"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4774\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4775"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}