{"id":4782,"date":"2025-01-14T08:39:15","date_gmt":"2025-01-14T13:39:15","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4782"},"modified":"2025-01-14T08:39:15","modified_gmt":"2025-01-14T13:39:15","slug":"derekerics-brand-identity-for-lazy-tan-is-made-in-the-shade-ready","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4782","title":{"rendered":"Derek&amp;Eric\u2019s Brand Identity For  Lazy Tan Is Made In the Shade-Ready"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Designed by <a href=\"https:\/\/www.derekanderic.co.uk\/project\/lazytan\" target=\"_blank\" rel=\"noreferrer noopener\">Derek&amp;Eric<\/a>, Lazy Tan\u2019s packaging system features a bold yellow backdrop with terracotta accents. The shadow-inspired \u201cL\u201d icon is a clever nod to sun avoidance, giving the brand a strong, instantly recognizable identity. <\/p>\n<p>Minimal typography guarantees legibility and reinforces the effortless sophistication of the product. The packaging balances energy with subtlety, reflecting the confidence of the tan it promises to deliver. Plus, the design feels more unisex than most brands in the tanning space.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/derekerics-brand-identity-for-lazy-tan-is-made-in-the-shade-ready\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Designed by Derek&amp;Eric, Lazy Tan\u2019s packaging system features a bold yellow backdrop with terracotta accents. The shadow-inspired \u201cL\u201d icon is a clever nod to sun avoidance, giving the brand a strong, instantly recognizable identity. Minimal typography guarantees legibility and reinforces the effortless sophistication of the product. The packaging balances energy with subtlety, reflecting the confidence [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1910,1911,1912],"class_list":["post-4782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-derekeric","tag-tan","tag-tanning"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4782","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4782"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4782\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4783"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}