{"id":481,"date":"2024-06-30T23:03:00","date_gmt":"2024-07-01T03:03:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=481"},"modified":"2024-06-30T23:03:00","modified_gmt":"2024-07-01T03:03:00","slug":"pack-of-the-month-freytag-anderson-says-up-with-slave-free-chocolate","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=481","title":{"rendered":"Pack of the Month: Freytag Anderson Says Up With Slave-Free Chocolate"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>If you want to show people that your product has zero downside, you could always make your packaging reversible. At least, that\u2019s the central premise behind our 2024 Pack of the Month, UP-UP chocolate, designed by the Scotland-based agency\u00a0<a target=\"_blank\" href=\"https:\/\/www.freytaganderson.com\/\" rel=\"noreferrer noopener\">Freytag Anderson.<\/a><\/p>\n<p>UP-UP offers \u201cgreat chocolate\u201d with \u201cno downside,\u201d as the brand has gone out of its way to work with organizations like\u00a0<a target=\"_blank\" href=\"http:\/\/slavefreetrade.org\/\" rel=\"noreferrer noopener\">slavefreetrade<\/a><em>,\u00a0<\/em>a group working to ensure that the products we use every day come from brands that aren\u2019t trafficking in human rights abuses.<\/p>\n<p>We spoke with creative director Danil Freytag about educating folks on the dark side of the chocolate industry and how they brought UP-UP to life.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/pack-of-the-month-freytag-anderson-says-up-with-slave-free-chocolate\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to show people that your product has zero downside, you could always make your packaging reversible. At least, that\u2019s the central premise behind our 2024 Pack of the Month, UP-UP chocolate, designed by the Scotland-based agency\u00a0Freytag Anderson. UP-UP offers \u201cgreat chocolate\u201d with \u201cno downside,\u201d as the brand has gone out of its [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=481"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/482"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}