{"id":4832,"date":"2025-01-16T08:58:50","date_gmt":"2025-01-16T13:58:50","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=4832"},"modified":"2025-01-16T08:58:50","modified_gmt":"2025-01-16T13:58:50","slug":"joyful-nihilisms-coffee-opts-for-a-stripped-back-typographic-approach","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=4832","title":{"rendered":"Joyful Nihilism\u2019s Coffee Opts For a Stripped Back, Typographic Approach"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>How does a coffee brand create a unique packaging system when it produces over 100 coffees a year? Through bold typography and irreverent copywriting. Joyful Nihilism\u2019s packaging, designed by <a href=\"https:\/\/notwk.london\/\">NOT Wieden+Kennedy<\/a>, uses bold Cooper Black typography to inject a sense of humor into every touchpoint and keep each bag of coffee feeling fresh.<\/p>\n<p>The stark monochrome palette allows the playful and oversized type to guarantee attention, creating a pealed-back yet impactful visual identity. The clean, utilitarian design provides the perfect backdrop for the brand\u2019s underground personality, balancing simplicity with attitude.<\/p>\n<p>Justin Hallstr\u00f6m, creative director of <a href=\"https:\/\/notwk.london\/\">NOT Wieden+Kennedy<\/a>, shares more insights into the strategy behind the design system below. <\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/joyful-nihilisms-coffee-opts-for-a-stripped-back-typographic-approach\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does a coffee brand create a unique packaging system when it produces over 100 coffees a year? Through bold typography and irreverent copywriting. Joyful Nihilism\u2019s packaging, designed by NOT Wieden+Kennedy, uses bold Cooper Black typography to inject a sense of humor into every touchpoint and keep each bag of coffee feeling fresh. The stark [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-4832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4832","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4832"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/4832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4833"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}