\n<\/p>\n
As recently as five years ago, the tide seemed to have turned on plastic pollution and sustainability. The American public, who these days rarely agree on anything, overwhelmingly acknowledges that plastic is an environmental threat that needs fixing.<\/p>\n
Surveys, such as a recent\u00a0one<\/a>\u00a0conducted by the World Wildlife Fund (WWF), show that 85% of Americans \u201cthink that plastic pollution is a serious and concerning problem that requires immediate political action.\u201d Another\u00a0survey<\/a>\u00a0by NielsenIQ found that a third of respondents agreed with the statement, \u201cIt\u2019s an important priority in my life that I try to activate daily.\u201d Forty-eight percent of those surveyed concur with the statement, \u201cSustainability is important for society, and I try to make sustainable choices when I can.\u201d<\/p>\n According to a joint\u00a0survey<\/a>\u00a0by McKinsey and NielsenIQ, brands with Environmental, Social, and Governance (ESG) claims are also experiencing more sales growth than those without. A\u00a0study<\/a>\u00a0by consulting firm Bain & Company found that consumers would pay 10% more for products with minimal environmental impact, even in the face of inflation and higher prices on most goods.<\/p>\n<\/div>\n