{"id":5003,"date":"2025-01-27T08:41:57","date_gmt":"2025-01-27T13:41:57","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5003"},"modified":"2025-01-27T08:41:57","modified_gmt":"2025-01-27T13:41:57","slug":"society-de-la-rassi-is-an-na-sparkling-beverage-that-can-hold-its-own-next-to-renowned-champagne-houses","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5003","title":{"rendered":"Society De La Rassi Is an NA Sparkling Beverage That Can Hold Its Own Next To Renowned Champagne Houses"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The nonalcoholic category is growing at a frenzied pace, but if it\u2019s missing anything, it\u2019s a sparkling beverage that can replace a high-end bottle of champagne.\u00a0<\/p>\n<p>Society De La Rassi\u2019s packaging, crafted by Blurr Bureau, reimagines luxury for the nonalcoholic category. The design features elegant typography paired with a striking red rectangle, dubbed \u201cThe Portal,\u201d as its signature element. Premium materials like uncoated paper and embossed textures add a sophisticated, tactile experience that represents the high quality of the product.<\/p>\n<p>Taking cues from brands like Veuve Clicquot and Dom P\u00e9rignon, the identity positions itself confidently, standing as true competition rather than a compromise. Caitlin Kennedy Bradley, Creative Director of Blurr Bureau, answers a few questions about the design process and strategy below.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/society-de-la-rassi-is-an-na-sparkling-beverage-that-can-hold-its-own-next-to-renowned-champagne-houses\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The nonalcoholic category is growing at a frenzied pace, but if it\u2019s missing anything, it\u2019s a sparkling beverage that can replace a high-end bottle of champagne.\u00a0 Society De La Rassi\u2019s packaging, crafted by Blurr Bureau, reimagines luxury for the nonalcoholic category. The design features elegant typography paired with a striking red rectangle, dubbed \u201cThe Portal,\u201d [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5003"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5004"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}