{"id":5037,"date":"2025-01-28T10:43:58","date_gmt":"2025-01-28T15:43:58","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5037"},"modified":"2025-01-28T10:43:58","modified_gmt":"2025-01-28T15:43:58","slug":"energizer-launches-100-recyclable-plastic-free-packaging-for-batteries","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5037","title":{"rendered":"Energizer Launches 100% Recyclable Plastic-Free Packaging for Batteries"},"content":{"rendered":"<p> <br \/>\n<br \/><\/p>\n<div>\n<p>Energizer Holdings, Inc., one of the world&#8217;s largest manufacturers and distributors of primary batteries, today announced the launch of 100% recyclable plastic-free packaging for its portfolio of Energizer\u00ae <a href=\"https:\/\/www.packagingstrategies.com\/keywords\/9030-batteries\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">batteries<\/a>. The new paper-based packaging offers a sleek, user-friendly design that simplifies the shopping, opening and storage experience for consumers. It also elevates in-store displays, creating a visually appealing presence on retail shelves, making it easier for retail partners to merchandise. As a leader in sustainability and innovation, this redesign marks an exciting milestone for Energizer in advancing its commitment to environmental stewardship while also addressing a major consumer desire for more renewable solutions. Starting this March, the plastic-free packaging will roll out at Walmart stores nationwide and online, with additional North American retailers following later in 2025.<\/p>\n<p>&#8220;With a legacy of pioneering innovative solutions that benefit consumers globally, advancing the <a href=\"https:\/\/www.packagingstrategies.com\/topics\/2678-sustainable-packaging\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">sustainability<\/a> of our packaging was a natural next step on our responsibility journey,&#8221; said Lori Shambro, Executive Vice President and Chief Marketing Officer at Energizer. &#8220;We set out to create a more intuitive design tailored to meet the needs and expectations of our shoppers and retail partners. Our end result is a forward-thinking design that enhances the product experience and helps pave the way for a plastic-free future at Energizer Holdings.&#8221;<\/p>\n<p>Energizer invested in extensive research to inform the structure of the new, fully recyclable packaging. Its user-friendly design enables consumers to effortlessly peel open the battery pack, which now includes easy-to-store boxes, ensuring more convenient and organized storage for unused batteries. For retailers, key design fundamentals were incorporated throughout to help streamline store operations and maximize merchandising capabilities, such as:<\/p>\n<ul>\n<li>Slim design allows for increased shelf capacity for each facing<\/li>\n<li>Shelf-ready display trays save on restocking time<\/li>\n<li>Visual stopping power with a larger visual footprint<\/li>\n<\/ul>\n<p>&#8220;We are excited to bring this innovative packaging from Energizer to our customers and store operators and enhance the battery shopping experience,&#8221; said Tyler Lehr, Senior Vice President, General Merchandising Manager, Chilled Beverage and Convenience, Walmart. &#8220;Their plastic-free packaging initiative is aligned with our mission as we continue on our path to becoming a regenerative company. Working closely with suppliers like Energizer on this project helps provide customers more convenient and visually appealing ways to purchase batteries.&#8221;<\/p>\n<p>The new 100% recyclable plastic-free packaging builds on the ongoing success of the Energizer brand&#8217;s commitment to responsibility and sustainability. Once all retail partners complete this transition, over 90% of the brand&#8217;s North America portfolio will have plastic-free packaging. To learn more about Energizer please visit <a href=\"http:\/\/www.energizer.com\" id=\"\" rel=\"noopener noreferrer\" target=\"_blank\">www.energizer.com<\/a>.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/www.packagingstrategies.com\/articles\/105369-energizer-launches-100-recyclable-plastic-free-packaging-for-batteries\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Energizer Holdings, Inc., one of the world&#8217;s largest manufacturers and distributors of primary batteries, today announced the launch of 100% recyclable plastic-free packaging for its portfolio of Energizer\u00ae batteries. The new paper-based packaging offers a sleek, user-friendly design that simplifies the shopping, opening and storage experience for consumers. It also elevates in-store displays, creating a [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1553,45,279,346],"class_list":["post-5037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-batteries","tag-paper-based-packaging","tag-recyclable","tag-retail"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5037"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5037\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5038"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5037"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5037"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}