{"id":5057,"date":"2025-01-29T09:27:13","date_gmt":"2025-01-29T14:27:13","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5057"},"modified":"2025-01-29T09:27:13","modified_gmt":"2025-01-29T14:27:13","slug":"zero-studios-taps-into-slices-80s-glory-days-for-brand-relaunch","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5057","title":{"rendered":"Zero Studios Taps Into Slice\u2019s 80s Glory Days For Brand Relaunch"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Last summer, we were given a preview of the forgotten soda brand\u00a0<a target=\"_blank\" href=\"https:\/\/thedieline.com\/slice-returns-as-low-sugar-gut-healthy-soda-with-suja-life-at-the-helm\/\" rel=\"noreferrer noopener\">Slice\u2019s<\/a>\u00a0rebirth.\u00a0<\/p>\n<p>The fruit-flavored soft drink was PepsiCo\u2019s champion to rivals like Coca-Cola\u2019s Sprite and lemon-lime 7Up. Launched in 1984, Slice stood out from the competition by having 10% real fruit juice, though eventually, the brand would drop that. New stewards Suja Life, a brand of healthier-for-you products, reimagined Slice as a low-sugar, gut-friendly soda, unlike the sugary pop of previous permutations. Nonetheless, Suja decided to stick to a strong nostalgic design, courtesy of creative agency\u00a0<a target=\"_blank\" href=\"https:\/\/www.zero.nyc\/\" rel=\"noreferrer noopener\">Zero Studios<\/a>.<\/p>\n<figure class=\"wp-block-image aligncenter size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/zero-studios-taps-into-slices-80s-glory-days-for-brand-relaunch\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last summer, we were given a preview of the forgotten soda brand\u00a0Slice\u2019s\u00a0rebirth.\u00a0 The fruit-flavored soft drink was PepsiCo\u2019s champion to rivals like Coca-Cola\u2019s Sprite and lemon-lime 7Up. Launched in 1984, Slice stood out from the competition by having 10% real fruit juice, though eventually, the brand would drop that. New stewards Suja Life, a brand [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[1984],"class_list":["post-5057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-slice"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5057"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5058"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}