{"id":5107,"date":"2025-01-31T09:09:59","date_gmt":"2025-01-31T14:09:59","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5107"},"modified":"2025-01-31T09:09:59","modified_gmt":"2025-01-31T14:09:59","slug":"budweisers-tet-2025-packaging-celebrates-prosperity-and-renewal","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5107","title":{"rendered":"Budweiser\u2019s TET 2025 Packaging Celebrates Prosperity and Renewal"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>The Year of the Snake is lending itself to some really admirable<a target=\"_blank\" href=\"https:\/\/thedieline.com\/the-dielines-year-of-the-snake-collection\/#:~:text=The%20year%202025%20is%20expected,sleek%2C%20snake%2Dinspired%20designs.\" rel=\"noreferrer noopener\">\u00a0packaging designs.\u00a0<\/a><\/p>\n<p>Budweiser\u2019s limited-edition TET 2025 packaging, designed by <a href=\"https:\/\/cowan.com\" target=\"_blank\" rel=\"noreferrer noopener\">Cowan<\/a>, is another fun take on Vietnamese New Year symbolism. The design features a striking blue and gold snake, elegantly coiled in an infinity loop, meant to symbolize unending prosperity and renewal.\u00a0<\/p>\n<p>The deep red background reinforces themes of luck and wealth without straying from Budweiser\u2019s typical design system, while intricate gold patterns mimic traditional Vietnamese motifs. The typography keeps the classic Budweiser script but still integrates seamlessly into the composition, making the entire packaging feel intentional for the new year\u2019s energy.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/budweisers-tet-2025-packaging-celebrates-prosperity-and-renewal\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Year of the Snake is lending itself to some really admirable\u00a0packaging designs.\u00a0 Budweiser\u2019s limited-edition TET 2025 packaging, designed by Cowan, is another fun take on Vietnamese New Year symbolism. The design features a striking blue and gold snake, elegantly coiled in an infinity loop, meant to symbolize unending prosperity and renewal.\u00a0 The deep red [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5107"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5108"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}