{"id":5131,"date":"2025-02-03T08:55:00","date_gmt":"2025-02-03T13:55:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5131"},"modified":"2025-02-03T08:55:00","modified_gmt":"2025-02-03T13:55:00","slug":"danus-nut-milk-packaging-leads-with-a-no-frills-design-system","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5131","title":{"rendered":"Danu\u2019s Nut Milk Packaging Leads With A No Frills Design System"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>For nut milk, it makes sense that the hero of the packaging becomes the nut itself. Danu\u2019s packaging, designed by <a href=\"https:\/\/studio-unbound.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">Studio Unbound<\/a>, strips away the unnecessary, much like the brand itself, and utilizers gorgeous macro photography by <a href=\"https:\/\/www.instagram.com\/twentyninestudioproduction\/\" target=\"_blank\" rel=\"noreferrer noopener\">Twenty Nine Studio.<\/a><\/p>\n<p>The design centers around a bold, oversized illustration of the key ingredient, nuts, making it immediately clear what\u2019s inside. The typography is clean and unfussy, reinforcing the \u201cnothing extra\u201d philosophy that defines the product. With no distracting elements or excessive graphics, the packaging becomes direct and honest, standing out in a category filled with overcomplicated visuals.<\/p>\n<p>Martyn Garrod, founder of Studio Unbound, dives into the process of the design below.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><br \/>\n<br \/><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/danus-nut-milk-packaging-leads-with-a-no-frills-design-system\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For nut milk, it makes sense that the hero of the packaging becomes the nut itself. Danu\u2019s packaging, designed by Studio Unbound, strips away the unnecessary, much like the brand itself, and utilizers gorgeous macro photography by Twenty Nine Studio. The design centers around a bold, oversized illustration of the key ingredient, nuts, making it [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5131"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5131\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5132"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}