{"id":5193,"date":"2025-02-05T09:37:11","date_gmt":"2025-02-05T14:37:11","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5193"},"modified":"2025-02-05T09:37:11","modified_gmt":"2025-02-05T14:37:11","slug":"belvedere-10s-puzzle-box-offers-a-mysterious-luxury-unboxing-experience","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5193","title":{"rendered":"Belvedere 10\u2019s Puzzle Box Offers a Mysterious Luxury Unboxing Experience"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Influencer and PR packages have to reflect the brand while also creating a moment of potential virality.\u00a0And in a world where virality still matters, it becomes increasingly harder to garner attention.<\/p>\n<p><a href=\"https:\/\/www.lovecreative.com\">LOVE<\/a> designed Belvedere 10\u2019s influencer kit as a puzzle-like experience, drawing inspiration from the Cryptex in\u00a0<em>The Da Vinci Code<\/em>. The packaging is made up of stacked hexagonal disks, each featuring gold-foiled illustrations of a handshake sequence that mirrors the one in the brand\u2019s Taika Waititi-directed campaign film.\u00a0<\/p>\n<p>The challenge once received? Align the disks in the correct order to unlock the bottle hidden inside, a pretty good gimmick that adds an element of mystery and interaction to the unboxing. Finished in crisp white with gold embellishments, the outer box elevates the theatrical reveal, while a hidden tear strip provides a fail-safe solution for those struggling to crack the code.<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/belvedere-10s-puzzle-box-offers-a-mysterious-luxury-unboxing-experience\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer and PR packages have to reflect the brand while also creating a moment of potential virality.\u00a0And in a world where virality still matters, it becomes increasingly harder to garner attention. LOVE designed Belvedere 10\u2019s influencer kit as a puzzle-like experience, drawing inspiration from the Cryptex in\u00a0The Da Vinci Code. The packaging is made up [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5193"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/4294"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}