{"id":5200,"date":"2025-02-05T17:51:57","date_gmt":"2025-02-05T22:51:57","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5200"},"modified":"2025-02-05T17:51:57","modified_gmt":"2025-02-05T22:51:57","slug":"collins-helps-target-transform-house-brand-upup-into-more-than-just-a-bargain-buy","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5200","title":{"rendered":"COLLINS Helps Target Transform House Brand Up&Up Into More Than Just a Bargain Buy"},"content":{"rendered":"


\n<\/p>\n

\n

When Target debuted its bargain sub-brand\u00a0dealworthy<\/a>\u00a0last year, it provided an opportunity to move their other private label brand up&up, well, up. Of course, a no-frills look for both house brands wouldn\u2019t work, as it would likely confuse shoppers as they peruse everyday items like paper towels and shampoo.\u00a0<\/p>\n

When mega-retailer Target set out to give up&up a new coat of paint, it turned to\u00a0Collins<\/a>\u00a0for help. With over 2,000 SKUs across wildly disparate categories, from diapers and nicotine patches to kitty litter and garbage bags, creating a unified brand identity is no easy task, to be sure. \u201cWorking with the great team at Target, we set out to rethink what value really means\u2014not just in terms of cost, but how a product fits into people\u2019s daily lives,\u201d says Brian Collins, co-founder of Collins.\u00a0<\/p>\n

\n
<\/figure>\n
\"\"<\/figure>\n<\/figure>\n<\/div>\n


\n
Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When Target debuted its bargain sub-brand\u00a0dealworthy\u00a0last year, it provided an opportunity to move their other private label brand up&up, well, up. Of course, a no-frills look for both house brands wouldn\u2019t work, as it would likely confuse shoppers as they peruse everyday items like paper towels and shampoo.\u00a0 When mega-retailer Target set out to give […]<\/p>\n","protected":false},"author":5,"featured_media":5201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5200"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5201"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}