{"id":5240,"date":"2025-02-07T08:38:51","date_gmt":"2025-02-07T13:38:51","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=5240"},"modified":"2025-02-07T08:38:51","modified_gmt":"2025-02-07T13:38:51","slug":"anheuser-busch-wants-to-rebrand-domestic-beer-as-american","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=5240","title":{"rendered":"Anheuser-Busch Wants To Rebrand Domestic Beer As \u2018American\u2019"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Anheuser-Busch, makers of brews such as Budweiser, Bud Light, and Michelob Ultra, CEO Brendan Whitworth recently sent a letter to partners and distributors asking them to replace the term \u201cdomestic\u201d with \u201cAmerican\u201d when describing beers made in the US,\u00a0<a target=\"_blank\" href=\"https:\/\/www.cspdailynews.com\/beverages\/anheuser-busch-ceo-asks-retail-wholesaler-partners-switch-domestic-beer-american\" rel=\"noreferrer noopener\">reports<\/a>\u00a0trade publication\u00a0<em>Convenience Store Products Daily News\u00a0<\/em>(<em>CSP<\/em>).<\/p>\n<p>In the letter shared with\u00a0<em>CSP<\/em>, Whitworth says the term domestic \u201cjust doesn\u2019t fully capture the spirit and passion intrinsic to the American beer industry and its brands. It also doesn\u2019t fully capture the pride we should all take in products made right here in this great country.\u201d<\/p>\n<p>The Anheuser-Busch CEO adds, \u201cI hope other American brewers and wholesalers will join us. I also welcome retailers and industry partners like Circana, Nielsen, and others to join us. Together, let\u2019s leave \u2018domestic\u2019 in the rearview mirrors of those good ol\u2019 American pickup trucks. Let\u2019s all take more pride in our American beers.\u201d<\/p>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/anheuser-busch-wants-to-rebrand-domestic-beer-as-american\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anheuser-Busch, makers of brews such as Budweiser, Bud Light, and Michelob Ultra, CEO Brendan Whitworth recently sent a letter to partners and distributors asking them to replace the term \u201cdomestic\u201d with \u201cAmerican\u201d when describing beers made in the US,\u00a0reports\u00a0trade publication\u00a0Convenience Store Products Daily News\u00a0(CSP). In the letter shared with\u00a0CSP, Whitworth says the term domestic \u201cjust [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[],"class_list":["post-5240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5240"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/5240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/5241"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}