{"id":525,"date":"2024-07-01T23:00:00","date_gmt":"2024-07-02T03:00:00","guid":{"rendered":"https:\/\/www.packagingindustrynews.com\/?p=525"},"modified":"2024-07-01T23:00:00","modified_gmt":"2024-07-02T03:00:00","slug":"shelf-life-020-the-wrath-of-collabs-with-people-brands-and-things","status":"publish","type":"post","link":"https:\/\/www.packagingindustrynews.com\/?p=525","title":{"rendered":"SHELF LIFE 020: The Wrath of Collabs With People Brands and Things"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>Not to be dramatic, but it feels like everyone in CPG and packaging has been talking about brand collaborations non-stop. Honestly, it\u2019s getting overwhelming. I understand the whys and the hows, and it makes sense to share a platform and widen an audience\u2019s awareness, but some sincerely don\u2019t make sense.\u00a0\u00a0<\/p>\n<p>Yes, there are a few that work really, really well, like the <a href=\"https:\/\/www.prnewswire.com\/news-releases\/joe--the-juice-taps-paris-hilton-and-alix-earle-to-star-in-their-new-get-chic-for-breakfast-digital-campaign-302132363.html\" target=\"_blank\" rel=\"noreferrer noopener\">Paris Hilton and Alix Earle collab for Joe and The Juice<\/a>. And then all the Erewhon smoothies always get all the attention for all the right reasons, from <a href=\"https:\/\/erewhon.com\/product\/7791691000\/hailey-biebers-strawberry-glaze-skin-smoothie\" target=\"_blank\" rel=\"noreferrer noopener\">Hailey Bieber <\/a>to <a href=\"https:\/\/erewhon.com\/product\/8105041000\/vacation-sunscreen-smoothie\" target=\"_blank\" rel=\"noreferrer noopener\">Vacation<\/a>, and I\u2019m a fan. I also massively love Talea Beer\u2019s constant collabs; their <a href=\"https:\/\/thedieline.com\/fishwife-and-taleas-collaboration-features-a-smoky-beer-and-stunning-packaging\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fishwife one<\/a> blew me away.<\/p>\n<figure class=\"wp-block-image alignwide size-large\"><\/figure>\n<\/div>\n<p><br \/>\n<br \/><a href=\"https:\/\/thedieline.com\/shelf-life-020-the-wrath-of-collabs-with-people-brands-and-things\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not to be dramatic, but it feels like everyone in CPG and packaging has been talking about brand collaborations non-stop. Honestly, it\u2019s getting overwhelming. I understand the whys and the hows, and it makes sense to share a platform and widen an audience\u2019s awareness, but some sincerely don\u2019t make sense.\u00a0\u00a0 Yes, there are a few [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[165],"tags":[338,339,190],"class_list":["post-525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-packaging-news","tag-collaborations","tag-people-brands-and-things","tag-shelf-life"],"_links":{"self":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=525"}],"version-history":[{"count":0,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/posts\/525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=\/wp\/v2\/media\/526"}],"wp:attachment":[{"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.packagingindustrynews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}